Quick Summary: Marketing agencies face pressure to deliver results quickly while automating operations amid rising overhead. Platforms like HubSpot and GoHighLevel are perfect for managing clients, campaigns, and revenue, but which one aligns with your business objectives? We have briefly explained both platforms, their strengths and limitations, and how Pennine Technolabs helps you improve client retention and potential growth.
Running a development agency means managing leads, client communication, and delivery to drive upscale profits. If all services rely on different tools, efficiency is lost. CRM and automation systems centralize your operations.
GoHighLevel vs HubSpot are two of the best in this field. Each supports agencies in very different ways. One assists you in becoming a technology provider with recurring revenue opportunities. The other provides a globally renowned inbound marketing engine trusted by global brands.
This blog compares the two platforms for agencies that wish to grow in 2025. It also highlights the role of the right development partner, a trusted HubSpot Development Company or hire GoHighLevel developer, to bring out the best in your platform.
What GoHighLevel Offers for Agencies
GoHighLevel is designed for agencies that want to grow quickly and provide more results-oriented services. A GoHighLevel developer or GoHighLevel consultant will support agencies to install their automation funnels and client management workflows. It makes work much easier by consolidating everything into a single platform and allows agencies to sell their white-label SaaS products.
GoHighLevel Key advantages
All-in-One
You get a single tool that covers all your CRM funnels, booking systems, automated communication, membership reporting, etc.
Cost Effective
As new client accounts are onboarded, pricing remains predictable, helping the agency add margin.
Unlimited Contacts
It is well-suited for serving local or small-business clients and scaling without contact-based billing.
Advanced Automation
GoHighLevel is an intelligent workflow for email, SMS, WhatsApp, and social messaging that will enable faster conversions and better lead management. A GHL developer in India can optimize these flows.
SaaS Offering
White-label features enable agencies to develop and market their own software products, boosting recurring income.
GoHighLevel Potential Drawbacks
Steeper learning Curve
With many tools in one place, agencies require onboarding support from a GHL expert to set up efficiently.
Less robust email Features
The development of email analytics and sophistication is also ongoing, with certain advanced inbound features still lagging behind HubSpot.
Also Read: What is GoHighLevel? Marketing Automation Guide
What HubSpot Offers for Agencies
HubSpot is a fast-growing inbound marketing and CRM platform trusted by mid-sized businesses and enterprises. Agencies commonly use HubSpot Consulting Services and HubSpot Development Services to develop effective strategies that improve sales alignment. It provides an effective ecosystem for building websites with HubSpot CMS Development and a broad spectrum of automation and analytics features.
HubSpot Key advantages
Robust Email Marketing
HubSpot has one of the most robust email automation engines, intelligent and personalized to boost leads at scale.
Modular and Scalable
Agencies can implement the free CRM and then upgrade to Market Hub, Sales Hub, Service Hub, and CMS Hub as clients’ needs grow.
Strong CRM and Sales Tools
Sales automation, deals, lead scoring, and meeting tools help sales teams close deals faster.
AI-powered Automation
The AI capabilities are content creation, predictive insights, and better lead qualification, which make complicated workflows easier to construct. Hire HubSpot CMS Developers to further automate in line with the client’s objectives.
HubSpot Potential drawbacks
Higher Cost
Invoices may rise quickly as contact data and tools expand, making it difficult for smaller agencies or high-volume businesses.
Interactable without Add-Ons.
Specific execution tools, including funnels and SMS messaging, require additional software, making it more dependent on HubSpot Development Company resources in the long run.
GoHighLevel vs HubSpot: Which Is Best For You?
Comparison Table for Agencies in 2025
| Feature | GoHighLevel | HubSpot |
|---|---|---|
| Ideal users | Marketing agencies and local business clients | SMB, mid-market, and enterprise companies |
| SaaS white labeling | Available and widely used by agencies | Not supported |
| Funnels and landing pages | Built-in tools for immediate execution | Often requires additional software |
| Automation channels | Email, SMS, phone, WhatsApp, and more | Multi-channel with add-ons |
| Pricing approach | Predictable subscription for scaling clients | Increases with the number of contacts and features |
| Reporting capabilities | Focuses on conversion data | Advanced inbound marketing analytics |
| Development ecosystem | Growing community of gohighlevel developers | Mature environment of HubSpot CMS Developers |
| Best fit | Fast client results and recurring revenue models | Complex nurturing and long sales cycles |
How much does GHL cost per month?
GoHighLevel offers a variety of packages, including the Starter pack for freelancers at $97/month, the Unlimited plan for growing agencies Go High Level prices starts at $297/month, and the SaaS Pro with its own software package at $497/month. Visit GoHighLevel to get a 14-day Free trial with select offers. Pricing as of 2025
| Plan | Price | Best Fit |
|---|---|---|
| Starter | $97/month | Freelancers, coaches, solo brands |
| Unlimited | $297/month | Marketing agencies, consultants |
| SaaS Pro | $497/month | SaaS resellers, white-label agencies |
How much does HubSpot cost per month?
HubSpot plans start at approximately $20 per month per seat for basic needs. With professional plans, the marketing hub likely starts at $890 per month for the sales and service hub. An enterprise plan starts at $3,600 per month for large-scale businesses. You can also try the free version of HubSpot CRM, which includes basic tools such as CRM, live chat, scheduling, and email marketing (up to 1000 contacts).
| Plan | Price (Approx) | Best Fit |
|---|---|---|
| Free CRM Tools | Free | Small agencies testing CRM or starting contact management |
| Starter (per seat) | $20/month | Freelancers and early-stage agencies with minimal marketing needs |
| Professional | $890/month and up | Growing agencies need automation and strong marketing workflows |
| Enterprise | $3,600/month and up | Mid-market and enterprise-focused agencies with complex operations |
CRM and Automation Strengths for Agencies
Both platforms capture leads, automate follow-up and enhance sales. The actual difference is the strategy that you prefer to empower your business.
GoHighLevel strengths
- Booking workflow and conversion-oriented funnels.
- A single platform eliminates the need for multiple tool subscriptions.
- Intended to get faster, measurable results.
A consultant with a high level can assist in simplifying and finalize client delivery processes.
HubSpot strengths
- Ideal for content nurturing and long-term relationships.
- Sales team lead intelligence and scoring.
- Best-in-class performance insight reporting
- Adapts well to complicated B2B marketing and sales models.
Many brands hire HubSpot Developer teams to customise their CMS and integrate with their CRM.
Which Agencies Should Choose GoHighLevel
GoHighLevel is a good fit if your agency
- Deals with local and service-based business markets.
- Want to grow the recurring revenue.
- Requires all CRM and funnel implementation under one roof.
- Sells results-oriented marketing rather than long nurturing processes.
- Wants support from a GoHighLevel Developer for fast implementation
Which Agencies Choose HubSpot CRM
HubSpot is most effective when your agency
- Targets mid-market or corporate clients.
- Emphasises inbound content and thought leadership.
- Needs high-level analytics and profound reporting.
- Requires a robust CRM system for long-term sales.
- Plans to hire HubSpot Developer specialists for setup and optimization
Final Verdict: HubSpot vs GoHighLevel
What works for your organization in 2025
- Choose GoHighLevel when you are more focused on the direct revenue impact on clients and want to develop white-label SaaS products.
- Select HubSpot when you need enterprise-level inbound growth with heavy segmentation and analytics.
Some agencies use both based on client size and service focus.
How Pennine Technolabs Helps Agencies Scale
Pennine Technolabs supports agencies that bear the burden of operating CRM platforms to turn them into predictable revenue systems. Regardless of whether your business is based on GoHighLevel automations or HubSpot inbound marketing processes, our expert developers can build the appropriate technology platform to grow without making it complicated. With GoHighLevel development in the USA, India, and the UK, and HubSpot development services with stable support and accurate performance monitoring, we ensure your agency does not waste time debugging tools and can focus on making more deals and achieving client success.
