ST Residences
ST Residences is a luxurious serviced apartment provider in Singapore that provides business travelers, expats, and long-term guests with flexible and fully furnished accommodation. They are famous for comfort and convenience and are supposed to provide a home away from home.
They contacted us to update their web presence to become modern and visitor-friendly. That was aimed at displaying properties, making it easier to book, and building the confidence of international guests who are seeking credible accommodation.
Business Challenges
ST Residences faced several pitfalls in their online platform. The previous site annoyed the potential clients with incomprehensible booking processes, the poor representation of properties, poor mobile design, cluttered navigation, and underutilized content, reducing interaction and conversion prospects.
- Booking Confusion: The previous site contained unclear booking procedures, scattered price information, and poor CTAs, where many customers stopped the booking process in between. This confusion increased reliance on customer service for simple booking-related questions.
- Visual Limitations: The property pages were not of high quality in terms of images and attractive designs, which could not reflect the comfort and luxury of serviced apartments. This reduced the power to instill hope in the short-term and long-term renters.
- Mobile Shortfalls: The old website was not mobile-friendly. At the hotels, users on their smartphones had a slow loading time, blank layouts, and difficulty booking, which turned away international customers who are too dependent on mobile access.
- Content Disconnection: The content hub on the site was not structured and optimized. The useful lifestyle stories and relocation resources were hidden, and no opportunity was given to engage visitors, build trust, and gain organic traffic with the help of search engines.
- Navigation Overload: Overcrowded menus and cluttered layouts overwhelmed users. Visitors would lose their way when they tried to find the information about the property or to reserve something, which caused frustration and high bounce rates on several pages.
Solutions
We redeveloped the website of ST Residences in the form of a guest-first site. We reduced the clicks it takes to book, improved graphics, granted mobile speed, reorganized the visuals, and made the site easier to navigate, all of which enhanced the customer experience and improved bookings.
- Streamlined Booking: We have done a simplified booking process, out with clear CTAs, clear pricing, and a step-by-step reservation system. This removed confusion, dropped-offs, and gave guests the power to make bookings without the need to be supported.
- Visual Revamp: We have improved the displays of properties by using the best photography, an interactive gallery, and an attractive description. The page’s special features and lifestyle attractiveness enabled the user to envision the comfort before reservation.
- Mobile-First Design: We developed a new site using responsive designs, quicker loading times, and enhanced smartphone and tablet booking processes. This gave international customers a smooth entry, which stimulated assured bookings using any device.
- Content Strategy: We re-categorized the blog into systematized sections, posted relocation, lifestyle, SEO oriented content, and created interesting designs. This exposure, organic traffic, and being made a ST Residences credible industry speaker.
- Simplified Navigation: We redesigned menus that were easy to understand, less cluttered, and gave priority to the actions that a user required to perform, such as Book Now. Visitors were now able to move about with ease and make a booking with a few clicks.
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