Southern Crossings
For nearly four decades, Southern Crossings has crafted unique, luxury travel experiences across New Zealand, Australia, Fiji, and French Polynesia. Virtuoso, Signature Travel, and Condé Nast Traveler recognized that they tailor itineraries and provide 24/7 in-country concierge, and many people from these esteemed organizations gain exclusive access.
At Pennine Technolabs, we partnered with Southern Crossings to take them further in terms of their online presence, to correspond with their super luxurious approach.
Business Challenges
Southern Crossings had various issues that slowed conversions, low efficiency in operations, and even diluted the luxury experience. A solution was required to optimize media, security, lead management, and unified storytelling across all channels.
- High-Resolution Media Management: High-resolution photos, videos, and 360° tours were hard to manage without decreasing the speed of the page or the engagement with the visually rich content provided by Southern Crossings.
- Exclusive Partner Access: Keeping up-to-date and synchronized data of the partners, including resorts, yachts, as well as events, constitutes a complicated technical integration, which holds the risk of pointing out mistakes and inefficient work.
- Data Security Compliance: The sensitive information about the travelers, such as their payment information and personal documents, should not be left unsecured, and GDPR compliance would be needed to guarantee safety on the part of customers.
- Manual Booking Inquiries: Without an automated lead generation funnel, the manual work took over the booking process and restricted the productivity of the sales team to respond to high-value clients who require individual itineraries.
- Multi-Channel Storytelling: Luxury travel marketing tends to integrate on the web pages, applications, emails, and social media. It was challenging to ensure a high-quality storytelling experience, and there was a risk of not being consistent in branding and engagement.
Solutions
We developed focused solutions to improve performance, security, operational efficiency, and unified storytelling, and Southern Crossing’s ability to create a quick, luxury-branded experience throughout various touchpoints.
- Luxury Design Optimization: Optimized high-resolution media preparation with next-gen formats, lazy-loading, CDN caching maintenance, and responsive design to maintain visual richness but achieve fast and smoother performance across all devices and locations.
- Automated Lead Funnel: Automated the forms and CRM workflows with follow-up triggers to reduce the manual work effort and improve sales productivity and response to each booking inquiry at the right time in a personalized way.
- Secure Data Handling: End-to-end encryption of the information, like data storage or secure forms, as well as the GDPR compliance processes, we implemented to protect sensitive and traveler data without undermining confidence and the security of operations.
- Partner Inventory Sync: Created a real-time sync of inventory with unique resorts, yachts, and events that helped streamline operations, avoid duplication of bookings, and ensure that all high-value experiences had accurate listings.
- Unified Content Strategy: Introduced templates that govern content delivery with a centralized approach; created style documents and policies to deliver high-quality content consistent across all platforms, including the web, apps, email campaigns, and social media.
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