Safari Crafters
Safaricrafters.com is a niche wildlife experience company offering curated safari experiences throughout India and beyond, tailored to specific wildlife species and protection interests. The business goal was to stand out in a highly competitive journey market with a digital platform that reflected the uniqueness of his offerings.
The Safari Crafters contacted us to create a fully customized website that could handle the complexity of the species-based journey program and serve as a spontaneous online booking platform.
Business Challenges
Safari crafters have set up a good offline business with an office and their services, but faced many challenges when expanding an online-first business model:
- Outdated or Unsuitable Website Theme: The current website theme was generic and lacked the flexibility required for a custom layout suitable for a wildlife campaign business. This failed to highlight their unique travel programs and did not resonate with their high-end, adventurous audience, who expected more.
- Complex Campaign: Safari Crafters provide expeditions based on specific animals’ philosophy (eg, Big Five, Gorilla, Birds of Prey). It was a significant challenge to organise and present these packages clearly and concisely, allowing for filtering by destination, weather, and activity type. Their previous structure had a scalable way to classify and show these layered journey programs.
- Payment Gateway: There was no real-time, safe, and user-friendly way to allow online booking. Users had to manually contact the team for availability, pricing, and payment, which reduced conversions and delayed customer onboarding.
- Lack of mobile adaptation: With more than 60% of traffic coming from mobile users, the old site had poor accountability and slow load times on handheld devices, leading to a high bounce rate and lost inquiries.
- Scalability for development: As Safari Crafters plan to expand into several continents with localized guides and new wildlife campaigns, the site needs to be scalable and easily maintained by non-technical employees.
Solutions
To address the challenges, we have developed a fully customized solution that combines brand recognition, operational requirements, and customer expectations.
- Custom-made Website Theme: We prepared a completely Custom WordPress theme for travel and adventure storytelling. The theme focuses on immersive visuals, dynamic maps, user-added highlights, and easy exploration of travel programs. The design reflects the adventure of wildlife exploration, ensuring fast page load and mobile-first accountability.
- Campaign Architecture with filters: We implemented a robust CMS structure utilizing the custom post type and Advanced Custom Field (ACF), which enabled administrators to categorize campaigns by species, region, campaign type, duration, and optimal weather conditions, with filters based on interest.
- Seamless booking integration with safe payment: We integrated WooCommerce and a custom-made booking engine that supports date-based availability, pricing for passengers, and add-ons with a secure payment gateway, which strengthened the booking process.
- Mobile-first Development: Each element is optimised for mobile. We used lazy loading, image optimization, and CDN-based delivery to ensure rapid load time. The result was a 95+ performance score on mobile (Lighthouse), and the bounce rate decreased.
- Scalable backend: We made a backup and kept flexibility in mind. Safari Crafters Teams can now update campaigns, upload expedited, and set pricing availability for future scalability.
Looking to build a travel or niche booking website that performs and scales?
Project in Figures
Applied Technologies
WordPress
HTML5
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