Rooter Patrol Plumbing
Rooter Petrol Plumbing is a full-service plumbing company that serves the Dallas-Fort Worth Metroplex. Known for its quick response, transparent pricing and professional service, the company offers everything from cleaning and leakage of drains to emergency plumbing and ripplings.
Rooter Patrol approached us to revamp their old website, which lacked the modern features required to support the growing service business. The main objective was to convert their online appearance into a conversion-oriented, mobile-friendly and SEO-friendly platform. They needed a system that not only improves lead generation and payments, but also gives better control over site updates and promotion to its internal team.
Business Challenges
The client's previous website failed to support their operational and marketing goals. There are primary commercial challenges below that we recognized during the search phase:
- Old Website Design: The original website was not responsive on mobile or tablet devices. Most of the users reaching the website during emergency calls were using mobiles, and poor accountability resulted in high bounce rates.
- Ineffective Lead Generation: There was no clear conversion path, no quick inquiry or booking system and poor visibility of emergency contact options. It severely limited user engagement and conversion.
- Lack of Backend Control: The internal team had no easy way to update service materials, pricing, coupons or FAQ. Each small edit required a developer, which delays updates and hinders flexibility.
- Service Sector Mapping: Although the company serves several neighbourhoods in Dallas-Fort Worth, the website lacked interactive maps or local landing pages.
- No Online Payment Integration: There was no option for customers to pay online. In a world where digital facilities are important, it creates friction and sometimes delays confirmation of service.
- Dynamic coupon or promotion facility: The Rooter petrol regularly provides special pricing and discounts, but the previous site lacked a CMS-operated coupon section. This prevented them from running real-time marketing campaigns efficiently.
- Missing Trust Signal: The site lacked customer reviews, licenses, badges and service guarantee – all necessary for the creation of reliability in a local service business.
Solutions
We gave a custom-made website, which addressed every major pain point when creating future-proof digital assets for Rooter Patrol Plumbing.
- Mobile-first, responsible web design: We implemented a smooth, mobile-friendly interface, which ensured smooth navigation and rapid loading on all devices.
- Increased Lead Generation: Custom quotes, click-to-call buttons, and a frequent emergency service banner increased the conversion and reduced the user friction.
- WordPress-based CMS: We built the site through ACF Pro with an intuitive administrator panel and WordPress with custom fields. Now the team can easily update the material, add services, or publish new offers without technical assistance.
- Interactive service sector mapping: We added an interactive map and developed a personal SEO-friendly service sector page (eg, “plumbing in Plano”, “leakage repair in Fort Worth”), promoted location-based visibility.
- Payment Integration: After the confirmation of the service, a safe, mobile-friendly payment gateway was implemented to allow customers to make online payments quickly.
- Dynamic coupon management system: We created a custom coupon section using WordPress Custom Post types, allowing the team to make, activate and eliminate deals from the backend easily.
- Integrated trust signal: We added reviews, participant certificates and a “select” section to increase trust and user retention.
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