Matthew Fernandes
The Matthew Fernandes Group is a real estate service based in Toronto that believes in providing high-quality buying and selling experiences to clients. Their site features listings, neighbourhood knowledge, buying and selling tools for homeowners and investors.
They wanted to optimise their online presence, improve user engagement, and streamline their online experience. They intended to make it a more dynamic, trust-based, and high-performing platform that facilitates the discovery of property and conversion of clients.
Business Challenges
Although the platform had substantial resources, it required deeper engagement, personalisation, and trust-building, as well as performance improvements to compete with newer real estate sites.
- Limited Community Positioning: The neighbourhood pages were not very deep and lacked lifestyle or community stories. Users had difficulty perceiving real-life experiences, which reduced emotional attachment and undermined trust in neighbourhood-based decision-making.
- No Analytics-Driven Personalization: The site listed and gave directions, but did not provide recommendations and customized suggestions based on behaviour. This decreased user retention and the ability to redirect visitors to relevant listings or services based on their browsing behaviour.
- Weak Social Proof Integration: Although the reputation is high, client testimonials, case outcomes, and trust indicators were not adequately highlighted. The platform lacked compelling success stories that would boost credibility and reassure buyers and sellers of its expertise.
- Unoptimized Page Load Speed: The use of high-resolution imagery and large banners slowed page load time, particularly on mobile. This resulted in slower browsing of property listings, a higher bounce rate, and difficulty for users in viewing listings.
- Static Property Discovery Experience: The property pages were not interactive, lacked expected modern browsing features, dynamic search improvements, and essential information. Users enjoyed a passive user experience, with a few options to explore, compare, or save favourite homes.
Solutions
We made some improvements to make the platform a more immersive, more trustworthy, and performance-oriented, reinforcing engagement and aligning with users’ modern search behaviours.
- Enhanced Community Storytelling: We transformed neighbourhood areas with lifestyle stories, main attractions, facilities and graphics. This helped visitors understand the personality of each location and develop an emotional attachment that will aid decision-making.
- Smart Personalization Engine: We combined a tracker with analytics to understand visitor behaviour and provide personalised recommendations. Users have now also been offered refined property suggestions and relevant guides, as well as targeted pathways to enhance engagements and conversions.
- Social Proof Amplification: We implemented special areas for testimonials, customer achievements and performance credibility. The elements of trust are now tactically located to support expertise and build confidence among both buyers and sellers.
- Performance Optimization: We compressed the media, redesigned layouts, and implemented technical enhancements that have greatly improved the site’s speed. This enabled property, image, and navigation searches to load smoothly on all devices.
- Dynamic Property Experience: We made it easy to search for houses by adding easy-to-use filters, more visuals, and interactive property tours. Users can now enjoy their interactions with listings in a more meaningful way, enabling them to make informed decisions quickly.
Let’s elevate your real estate digital presence.
Project in Figures
Applied Technologies
PHP
More Screens
