Leadoo
One of the most popular conversational marketing and conversion systems that helps businesses convert passive website traffic into qualified leads is Leadoo. Leadoo helps businesses increase sales through consumers, create opportunities, and ultimately utilise chatbots, engagement tools, and intelligent analytics.
The company wants to recreate the website with a conversion-first design, incorporating scalability and performance adaptation in card-based layouts. They wanted a user-friendly and modern multi-language platform that would display their solutions, enable them to make rapid changes, and could be combined with new marketing devices.
Business Challenges
Before the development, Leadoo had issues that could not be addressed only at the surface level of its design and thus impacted its marketing performance, customer interaction, and conversion outcomes directly.
- Fragmented Lead Funnels: Leadoo’s old website did not smoothly guide users through the conversion funnel. Visitors had to click on several sections before reaching the demo booking or contact form, causing unnecessary drop-off.
- Limited Marketing Autonomy: The marketing team lacked the autonomy to launch campaigns immediately. Even the smaller changes, like changing the banners or landing pages, take technical support, which at times blocks the market from promoting it.
- Inefficient Conversion Tracking: The site lacked effective tracking of lead interactions, making it difficult to determine where the campaign was not performing well and how to modify the user flow to improve conversion rates.
- Poor Localization Support: Leadoo has operations in numerous locations, and they needed content that was distributed in multiple languages. The previous location did not have strong localization services, so the users were not able to be active in the foreign markets.
- Restrictive Tech Stack: Their high-tech conversational studio, marketing automation platforms, and third-party relationships could not integrate with the Legacy system, and they could not demonstrate that Leadoo can deliver on the entire value proposition to opportunities.
Solutions
To fix these issues, we made some strategic changes in the site that would align the site with Leadoo and its business strategy of conversion optimization and international expansion.
- Streamlined Conversion Funnels: We also streamlined the flows and improved efficiency so that users could get to demo bookings and CTAs in fewer clicks, resulting in higher conversion and preventing user frustration.
- Marketing-Friendly CMS: We created a flexible CMS with modular templates that allow the marketing team to update landing pages, campaigns, and banners without any developer help, reducing the deployment time dramatically.
- Smarter Analytics Insights: Conversion with a powerful analytics dashboard is improved in metric reporting. This enabled the accurate tracking of user behavior, campaign performance, and funnel conversion to make data-driven decisions.
- Flexible Multilingual Support: We have included multilingual functionality, which enables us to serve materials locally in multiple languages. This attracted more traffic, engagement, and leads from different international markets.
- Scalable Tech Architecture: Leadoo has been equipped with a powerful, future-proof architecture that enables conversational bots, automation platforms, and third-party API integration to scale seamlessly, effectively meeting the increasing business requirements.
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