Center for Anxiety
Center for Anxiety provides a range of multidisciplinary clinical services, such as evidence-based CBT, DBT, and intensives to children, teens, young adults, and families. They employ both clinical help and caring service across several locations, supported by a team of professionals.
They reached out to us to redesign their website, not only to make it less complicated but also to create a digital environment where struggling families could trust it and where they could deal directly with complex clinical and insurance procedures.
Business Challenges
This site lacked credibility in supporting the patients on their course, although it was in clinical excellence. Five different challenges restricted belief, engagement, and operational efficiency that we identified.
- Trust Gap in Mental Health Care: The graphics and colour scheme employed in the site were generic and corporate, which caused a credibility gap for the families that needed to be assured. The lack of patient-centred storytelling made the visitors doubt the level of empathy and therapeutic skills of the practice.
- Insurance & Cost Confusion: The subpages containing acceptance and cost details of the insurance were inconsistent, resulting in repeated inquiries during intake calls. The families that were already anxious were finding it difficult to verify coverage, halting the treatment.
- Accessibility Barriers: The site lacked WCAG-friendly features such as the ability to optimize it to screen readers, high contrast, and the use of alt-text. This disqualified neurodiverse visitors and visitors with disabilities, which is contrary to the inclusive care mission of the practice.
- Clinician Visibility Issues: Clinicians were extremely hard to find on the internet, and bios were present on the text-heavy subpages. Clients seeking information about a therapist’s knowledge, qualifications, or availability often abandon their search or turn to third-party review websites.
- Outdated Resource Hub: Certain self-learning resources and blogs were not organized well and updated regularly. This can be termed as a missed opportunity through which the clinic could position itself as a thought leader and offer perpetual psychoeducation to the patients.
Solutions
Our solutions did not just revolve around making it aesthetically good, but rather gave an emotional connection, patient empowerment, and a clinical image.
- Empathy-Driven Design: To bridge the gap of trust, we present warm imagery, real-life testimonials, and the use of conversational copywriting. The renewed homepage focuses on compassion and clinical credibility, building confidence for patients and families in crisis.
- Clear Insurance Pathways: We summarize the insurance and fee information in a special, easy-to-read separate section, which contains the FAQs and also quick links. The number of intake calls is reduced, and families verify coverage online before scheduling.
- Inclusive Accessibility Upgrades: We apply WCAG 2.1 requirements, such as compatibility with screen readers, alt-text, high contrast, and bigger fonts, to ensure that neurodiverse and disabled patients can navigate freely with the site, and this matches the inclusive values of the practice.
- Clinician Showcase Pages: The profile of the clinician that is searchable is intended to contain photo, speciality, credentials, and appointments. This has enabled patients to relate to therapists at a quicker rate, whereas clinicians are able to have visibility of their expertise in the practice.
- Dynamic Resource Library: We create an organization of a blog and a resource hub with tagging, categories, and effortless publication. Clinicians also play a regular role, which makes the practice a thought leader, providing patients with uninterrupted assistance.
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